Well, that was fast. We recently wrote about a UK pub called The Hobbit that was threatened with legal action by the Saul Zaentz Company (SZC), which owns certain trademarks associated with the franchise. Perhaps because of the immediate backlash (which included public condemnation by Stephen Fry and Ian McKellan, both of whom are starring in the upcoming film adaptation of The Hobbit), producer Paul Zaentz told the BBC that he is prepared to offer the pub an inexpensive license:
“When it’s an established business, we like to get the company to acknowledge they are using our trademarks, stop selling infringing articles and then we will grant them a licence for a nominal fee – approximately $100 a year.”
“We asked to them to contact us and amicably resolve this and are open to any suggestions they have. I’d be glad to raise a pint with them the next time I’m over.”
The license agreement can only be cancelled by flinging it into the fires of Mt .Doom.