How the Daily Mail’s unorthodox Web presence paid off

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Say what you want about the Daily Fail (home of some epic Photoshop disasters) but they really know their audience, and understand a thing or two about new media. A real triumph of function over form. I actually really like the way they do headlines. You don’t even really need to read the article to get all the info you really care about. Which is pretty much the point.

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