Who’s been telling you that recorded music is becoming a loss leader/marketing tool?

Earlier this week, Amazon offered the new album from superstar Lady Gaga, ???Born This Way???, for a mere $0.99 in an effort to get people to discover its recently launched Cloud Drive / Player service.

Only problem was that the offer was so good that it quickly put quite some strain on Amazon???s infrastructure.

Well, the company wants to make amends by repeating the offer today.

Customers can once again get the album for 99 cents, and get 20 GB of free Amazon Cloud Drive storage to boot.

For the record, Apple still sells ???Born This Way??? on iTunes for $11.99 (or $15.99 with extras).

Oh right, it was this guy. Expect more of this as Amazon/Apple/Google slug it out in the cloud.

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