MySpace Death Spiral

Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It???s about half of the audience they had a year ago.

The problem with negative growth is that predictive modeling has to be thrown out the window. And an accelerating decline in audience suggests that MySpace won???t be stabilizing soon. Right now, people are fleeing as fast as they can from the site.

Are you shocked? I’m shocked. Seems the service is being used (again) almost entirely by bands.


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